Digital radio retailers in Australia are getting ready for the day DAB+ digital radio starts getting broadcast live into Australian homes, cars and work places. However, interestingly we still have some confusion.
What’s this “digital radio” I heard someone talking about?
You have just found out that ‘digital radio’ exists and will be up and running at a commercial level within a matter of months. Up until now, you thought a digital radio was a radio with a digital LCD display. How could this be? Why hadn’t anyone told you about digital radio and the various versions being tested both here and overseas?
Well don’t feel bad, you’re not alone. It’s staggering the amount of people that have never even heard of digital radio. It seems to be one of consumer electronics best kept secrets and may only become better known once the projected ten million dollars is spent on advertising, during the lead up to the release date.
It doesn’t really surprise me that the average punter may not know much, if anything about digital radio. But what is confusing, is the lack of basic knowledge and interest on the subject at retail level. Even Companies that carry and promote traditional analogue radios, have limited knowledge of what’s about to take place.
Rest assured behind the scenes there is plenty of activity by all the interested parties.
The tests have been conducted. The DAB+ format has been selected and the infrastructure is well on its way and should be ready for the May 2009 deadline. Both radio manufactures and the radio stations have vested interests and desperately want this new technology to succeed and be embraced by consumers.
So that’s where sites like this one will help people like you. We saw a need for impartial and informative commentary on this subject, and hope to cover a wide variety of topics that will keep you, your friends and colleagues up to date with digital radio in Australia.
If it is your first time to this site why not spend some time looking at previous articles. I’m sure you will leave with an enhanced understanding of digital radio.
We hope you come along for the ride. It promises to be very interesting
Digital Radios - Related Articles Worth Reading:
- Introduction Of Digital Radio In Australia
- Australia DAB+ Products 2008-09
- DAB+ Radio Station Broadcasting in Australia Update