Introduction Of Digital Radio In Australia

Introduction Of Digital Radio In Australia

As we edge closer to the introduction of digital radios into Australia.

Are oldies the only ones interested in radios?

This seems to be the case, since the advent of personal music players in the form of MP3 and IPOD type products. Young people have embraced these formats and have tended to only use radios infrequently or at best when traveling in their motor cars, because of the convenience factor.

This perceived older market for radio products has even influenced the styling and cosmetics of the products currently available. With many radios having looks that date back to the early days of radio, obviously targeting the older market.

These newer options have become popular due to the ease in which large amounts of musical content can be copied for next to no financial outlay. This seems to be the main attraction, it allows the user to always have instant access to their favourite tracks no matter how new the song may be, in some cases a track may only be minutes old, before becoming available on the net.

On the other hand the oldies (anyone over 30years of age) have grown up and evolved with the tradition AM/FM formats, and still feel very comfortable with the fact that the radio station still has all the control over how and what they listen to.

But all this is about to change. With the introduction of Digital radio in Australia, the ways in which we can control how and when we listen to the transmissions will change forever.

There will be couple of very important changes, the first being the addition of a hard drive recording facility in many of the new digital radios. These will be similar in operation to digital TV recorders and allow music to be copied free of charge at the touch of a button, without lose of sound quality. This music can then be played back from the memory of the hard drive at the user’s discretion similar to an Ipod.

The other big difference will be the interactive feedback that modern technologies like the internet and mobile phones provide, which will allow the users to influence the programming of the radio stations in real time. This will result in an unprecedented say in the content being transmitted.

These changes will bring radio broadcasting into the present and should insure that not only the oldies will be able to enjoy the radio of the future.

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Tags: DAB Digital Radio