Revolutionary idea as we edge closer to releasing digital radios in Australia. With a bit of luck, we might not only get an upgrade in the hardware, we may also have a unique opportunity for a upgrade in the mindset of our radio stations. Maybe just maybe, some radio station playlists might join the revolution.
A small radio station in southern Sao Paulo has discovered how to turn radio into a new medium.
Radar Cultura is allowing listeners to vote for songs, chat to other people and create their own play lists via the station’s website.
“Radar Cultura is a public radio station and we were very interested in getting closer to the audience,” he said.
“Giving the audience the power to choose the music, publish content related to their main interests - so that we can explore together all the issues that concern them most,” said Mr Avorio.
“Radio used to be the main media for people to discover new music, now in fact, they are using the sites like last.fm to help them explore the world of music.
“When you connect the radio with the internet, you get a very powerful media platform,” he added.
The project started with Rádio Cultura AM, now called Rádio Cultura Brasil. Since December 17th 2007, part of the radio set list is composed by direct interference of users. The initiative made it possible for Rádio Cultura Am’s listeners to interact among themselves and the radio staff in order to build a radio program in real time. The content generated is broadcasted on the linear radio station and also on the internet.
The program RadarCultura is presented by Teca Lima and goes on air daily, between 3PM and 6PM - Brazilian local time. Teca interacts with the website as she announces the most voted songs, the playlists collaboratively created and the podcasts sent by users. RadarCultura also broadcasts interviews that hold public participation by a chatroom on the website.
RadarCultura believes in the benefits of the usage of free technology and information. It is developed on Drupal mainframe and licenses its content by Creative Commons. All the material published may be used and distributed for free, except for commercial initiatives.
Source:news.bbc.co.uk & RadarCuLtura
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