This is one question we are getting asked almost daily.
In the past you would …. just take a walk down your main street or visit your local shopping centers.
You know the story … all those big multi-national retailers falling over themselves to “embrace another NEW format”. I can hear all their buyers scratching their heads in unison. Personally, I get this gut feeling that because “Radios” are such a small $$$$ contribution to their business, we might only get a token effort from some, at least in the early stages.
Now, due to the fact that the release date has been pushed back till May 2009 it appears that many suppliers are just finalising their full line-ups for 2009. Don’t panic … I’ve heard from a very, very reliable sources that we should have plenty to discuss in the not “toooo” distant future.
In my humble opinion, I would expect with Australia adopting DAB+ many suppliers will take a conservative approach to committing to their first line ups. Generally it appears that suppliers & radio stations are working together, trying to get this very important introduction-launch “right”.
However, when we do get something concrete we will happily be placing reviews onto the site. Digital radio might not only be a whole new format it might be a whole new way to market that format.
Tags: Digital Radios DAB+
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